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Canopy Grove

Conceptualized and designed microsite, motion graphics & digital assets for e-marketing and social media.

Client

Lennar Corp.

Industry

Home Builder

Services

Graphic / Digital Design, Motion Graphics, Website, Eblasts, UX

Year

2020

Case

Developed a cohesive visual design system for Canopy Grove, inspired by Escondido's natural landscape. Collaborated with the project designer to produce digital marketing assets and a responsive microsite that delivered a seamless and engaging homebuyer journey.

Task

My role encompassed the end-to-end development of a cohesive digital design system, delivering branded experiences across web, email, social media, and motion graphics. Responsibilities included:

  • Microsite Design & Development – Designed and fully developed a responsive microsite from concept through implementation.

  • Email & Social Media Campaigns – Produced responsive email templates and platform-optimized creative assets for social media, digital marketing, and localized advertising initiatives.

  • Motion Graphics – Developed animated visual assets and motion graphics to enhance user engagement, reinforce brand messaging, and elevate digital experiences.

Branding and Campaign - website design
Microsite | Final Design
Branding and Campaign - sketch
Sketch
Branding and Campaign - low-fidelity visual representation
Wireframe
Branding and Campaign - high-fidelity visual representation
Mock-up
Branding and Campaign - digital email marketing
Branding and Campaign - digital email marketing
Branding and Campaign - logos
Branding and Campaign - logo identity
Branding and Campaign - colors
Branding and Campaign - fonts
Branding and Campaign - catalog
Branding and Campaign - brochures

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