Spring EI Campaigns

Conceptualized all spring digital campaigns and designed digital assets for e-marketing and social media.

Client

Lennar Corp.

Industry

Home Builder

Services

Graphic / Digital Design, e-blasts, Motion Graphics

Year

2019 2020 2021 2022

Case

Designed a unified visual campaign for Lennar's West Region Spring Campaign, delivering consistent print and digital assets that showcased smart home innovation, energy efficiency, and modern living through a fresh, seasonal aesthetic.

Task

Developed a comprehensive visual design system supporting Lennar's brand across digital marketing channels. Responsibilities included:

Digital Experience Design – Designed and coded responsive email campaigns, social media graphics, digital advertising banners, and motion graphics to deliver engaging, cross-platform marketing experiences.
Icon System Design – Designed a scalable vector icon library for Lennar's Everything's Included® campaign and home feature updates, creating reusable assets that improved brand consistency and streamlined production across multiple projects.