Motion Graphics
Conceptualized, ideated, and animated elements for various marketing and promotional events and projects.
Client
Lennar corp.
Industry
Home Builder
Services
Graphic design, Illustration, Photoshop, After Effect
Year
2022 / 2023 / 2024 / 2025
Case
This page showcases a collection of motion graphic projects, each demonstrating strong storytelling, cohesive visuals, and adaptability across multiple platforms.
Task
My responsibilities included:
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Developed creative concepts and produced motion graphics.
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Optimized and adapted assets for multiple digital formats and platforms.
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Maintained exceptional visual quality across eBlasts, social media, and marketing assets.
After Effects Animation
Fireworks
Created reusable fireworks animations in After Effects using custom particle systems, varied timing, and glow effects to achieve realistic, dynamic bursts. Designed for seasonal campaigns, including New Year's, Fourth of July, and other celebrations.
After Effects Animation
Lennar Fall 2024 Campaign
Collaborated with contract designer Vince T. to develop a Fall Campaign featuring a warm autumn color palette. Animated falling leaves in After Effects using particle effects and custom motion timing, then created reusable eBlast templates for the marketing team.
Design + After Effects Animation
The Legacy Series - The Magic
Design and created motion graphics for the Legacy Series, a Lennar and Village Builders campaign for active adults (55+) in Austin, Texas. Retouched campaign imagery and designed a golden particle effect in After Effects to symbolize transformation and new beginnings, reinforcing the theme "Magic of Age: Let the Magic Begin."
Lennar's 1st RV Home Design
RV Garage Home
Collaborate with art director Camila P. to create promotional animations for Lennar's first Nevada home featuring an RV garage. Retouched architectural renderings, composited an RV in perspective, added motion graphics, and designed reusable e-Blast templates for future marketing campaigns.
Product Videos
AI
Cre8tive Waves "8" Animation
AI
Spring & Everything Included